Your marketing
DataAge Ideas becomes your marketing department. One named team plans, runs and reports on all of it — strategy, content, social, advertising, lead generation and reputation — under one agreement, and is measured on qualified leads and revenue.
Everything an in-house marketing department gives you.
Without the hiring, the gaps in skills or the start-again when someone leaves.
- 01
A named team
Five specialists led by Marketing Director Freida Chapfika, covering strategy, digital, creative, delivery and analytics.
- 02
A plan
An annual marketing strategy and a rolling 12-month calendar, broken into monthly campaigns for every channel.
- 03
A rhythm
Campaigns and reports every month, a review with your leadership every quarter, an effectiveness report every year.
- 04
A dashboard
One monthly KPI dashboard that tracks qualified leads and revenue, not likes and impressions.
Most established brands hire in-house, juggle freelancers and agencies, or hand the whole job to one outsourced team. Here’s how they compare.
- Way 01
In-house hire
Build your own marketing department.
- Who does the work
- One or two marketers you recruit
- What's covered
- Whatever those people know
- Who's accountable
- You, managing them day to day
- How you see results
- Reports you have to ask for
- Continuity
- Starts again when someone leaves
- Way 02
Freelancers & agencies
Brief a different supplier for each job.
- Who does the work
- Several suppliers, briefed one by one
- What's covered
- Each covers one piece
- Who's accountable
- No single owner of the outcome
- How you see results
- Separate reports from each
- Continuity
- Changes with every project
- Way 03
DataAge Ideas
Marketing as a Service: one outsourced team runs all of it.
- Who does the work
- A named five-person team
- What's covered
- Strategy, creative, digital, delivery and analytics
- Who's accountable
- One team, under one agreement
- How you see results
- One monthly dashboard on leads and revenue
- Continuity
- The same team, on a set monthly rhythm
A five-person team, dedicated to your account.
Led by Marketing Director Freida Chapfika, every client gets a named team spanning strategy, creative, delivery and analytics.
Freida Chapfika
Marketing Director
Walter Mwanyisa
Digital Marketing Specialist
Nyasha Mukonoweshuro
Account Manager
Mtandazo Michael Maliwa
Creative and Content Specialist
Rutendo Simango
Research and Analytics Specialist
The operating rhythm.
You always know what marketing is doing, what it cost and what it produced.
- Four or more major campaigns
- Content calendar for every channel
- Competitor report
- Management report with KPI dashboard
- Lead source tracking and conversion analysis
- Strategic review meeting with leadership
- Quarterly business review
- Plan and budget adjustments
- Annual marketing strategy
- Rolling 12-month marketing calendar
- Marketing effectiveness report
- Inbox and community response
- Reputation monitoring
- Exhibition and demonstration support
Unified inbox
Engagement
6.1% engagement rateInteractions across every managed channel, month on month.
Reputation
Traffic by source
Lead pipeline
Top sourcesWhatsApp campaign · Facebook lead ads · Google search · Agricultural show
Sample monthly view with illustrative numbers. Your dashboard shows your numbers.
Approach
Discover
- Business and brand audit
- Competitor and market analysis
- Audience and customer insight
- Digital footprint review
We audit your current marketing, brand and industry to find where attention is being wasted.
Plan
- Customer journey mapping
- Traditional and digital channel mix
- Messaging and campaign plan
- Budgets, KPIs and success metrics
A strategy and content calendar built around qualified leads and revenue targets, not vanity metrics.
Execute
- Campaign creative and content
- Brand collateral and design
- Websites, web apps and platforms
- Advertising production and placement
A dedicated five-person team runs content, campaigns, community and advertising day to day.
Report & optimize
- Real-time monitoring and reporting
- SEO and search improvement
- A/B testing and campaign tuning
- Continuous improvement
Monthly KPI dashboards show what converted, so budget keeps moving toward what works.
Common questions.
Instead of hiring individual freelancers or a single in-house marketer, you get a five-person team covering strategy, content, social, SEO, advertising and reporting under one agreement.
Book a free growth audit. We’ll show you where the budget leaks, and what your own outsourced marketing team would change.